The Eurovision Song Contest 2023 reached 162 million television viewers across the three live shows, the EBU has announced.
In the United Kingdom, this year’s hosts on behalf of Eurovision 2022 winners Ukraine, a record average audience of 9.9 million viewers watched the Grand Final on BBC One, with a 63% audience share. Overall, the viewing share across Europe was 40.9%.
Eurovision also reported major growth on digital and social platforms this year. 7.6 million watched the Grand Final on YouTube, while 4.8 million watched the three live shows on TikTok, one of Eurovision’s key sponsors. Additionally, videos released by Eurovision on their social accounts were viewed nearly 540 million times – almost double that of last year.
Many entries from this year’s contest also achieved mainstream success – “Tattoo”, the winning song by Loreen, was streamed over 4.2 million times on Spotify the day after the final. Five Eurovision songs reached the Top 200 on the streaming service’s global chart, and four entries made the Top 10 of the UK Official Charts on Friday 19 May.
Martin Österdahl, Executive Supervisor of the Eurovision Song Contest, said on the viewing figures:
“The Eurovision Song Contest has proved, once again, that public service media has the power to unite the world through music with a global reach we are hugely proud of. We’re thrilled to see that every year more and more people around the world discover this special event and that it is providing a huge launchpad for new music.”
Image Source: EBU |
Source: EUROVOIX / Eurovision.tv